Social media gives site owners a way to gain visibility to their sites without relying strictly on the search engines. It's a powerful tool for building brand recognition and increasing visibility but don't mistake SMO for a substitute to search engine optimization. Social media optimization just gives site owners another set of tools to add to their marketing toolbox. Keeping abiding by the optimization tactics that have proven to be successful for the long-term and experiment with new methods to help give your site a boost when needed. Together social media optimization and SEO pack a power punch, both for you and your users.